International sporting events draw people into a region, increase tourism and give a boost to the economy. With Brisbane bidding to host the 2032 Olympic Games, the area is sure to see an increase in demand for property.

Queensland has hosted a fair share of some of the world’s best sporting events. Just this year, Brisbane hosted the ATP Cup – a tennis tournament that showcases the greats of the tennis world as they battle it out to claim victory. Another sporting event of international acclaim is the ICC Men’s T20 World Cup. The tournament is set to take place in Queensland in October this year, and millions of people will be following the tournament from their TV’s at home.

Queensland has hosted a fair share of some of the world’s best sporting events. Just this year, Brisbane hosted the ATP Cup – a tennis tournament that showcases the greats of the tennis world as they battle it out to claim victory. Another sporting event of international acclaim is the ICC Men’s T20 World Cup. The tournament is set to take place in Queensland in October this year, and millions of people will be following the tournament from their TV’s at home.

Sporting events of this stature, including the Olympic Games, shine the spotlight on their host locations, and with that create interest in the lifestyle and culture of the country which in turn creates investment interest. Events of this nature are important to the local Australian economy and also help to boost the property industry.

As a magnet for tourism, the Olympic Games will draw spectators and competitors from across the globe who will need suitable accommodations. With this demand and the rise of Airbnb, property owners have the perfect opportunity to turn their property into an income-generating investment. With the 2032 Olympic Games to possibly happen in Brisbane, the demand for strategically located property will greatly increase, and so will the demand for short-term rentals, however the positioning of these properties is important. Both spectators and competitors will seek out accommodation that is close to key transport routes, stadiums, sports grounds and recreational amenities like shopping malls.

The swell in demand for short-term accommodation will undoubtedly mean an increase in the rates and rentals that property owners can command. This demand will also likely see an increase in property purchasing as a long-term investment and as way to earn money offshore. With a robust fiscus, the Australian property market offers more surety and security than other investment vehicles as this time. The longer you own a property, the more value can be extracted from it and in Brisbane you could see an annual increase of 8% on your investment.